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Fashionly vs Pairly vs ParcelNow
The problem, what was built, the stack and the outcome, next to each other.
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In common
- Shared stack: Next.js
- Both kinds of work: Web
- Order: ParcelNow (2025 – 2026) → Fashionly (Apr 2026 – present) → Pairly (Jul 2026 – present)
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Fashionly ›
Your style, elevated: an AI stylist that starts with what you own
Pairly ›
An AI-native operating system for founder-led teams
ParcelNow ›
On-demand parcel delivery with real-time tracking
At a glance
- Role
- Founder / Lead Engineer
- When
- Apr 2026 – present
- Length
- 7 mo so far
- Status
- MVP
- Type
- AI, Mobile, Web
- Role
- Founder / Lead Engineer
- When
- Jul 2026 – present
- Length
- 4 mo so far
- Status
- In progress
- Type
- AI, Web, Platform
- Role
- Technical lead, Smart Kitchen Co
- When
- 2025 – 2026
- Length
- 1 yr
- Status
- Delivered
- Type
- Web, Platform
The problem
Fashion-commerce recommendations usually optimise for another purchase without understanding what the customer already owns.
Small teams stitch together disconnected tools for websites, customer communication, content, analytics and operations, while generic AI assistants lack safe access to business context and actions.
Customer and operations dashboards with backend services for parcel lifecycles, tracking events and notifications, built for high-throughput transactional workflows.
What was built
Fashionly grounds recommendations in the user's wardrobe, builds outfits from existing items and recommends products only where a genuine wardrobe gap exists. Khanya, a LangGraph stylist with about 15 typed tools, handles wardrobe access, catalogue search, saved looks and human-stylist bookings.
Pairly gives each business one governed platform where specialised agents can work across those functions. It combines tenant-scoped AI agents, websites and CMS, CRM and communications, newsletters, analytics, integrations and a skills marketplace.
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Stack
- Next.js
- Kotlin
- Supabase
- LangGraph
- MongoDB
- SSE
- Python
- FastAPI
- PostgreSQL
- Redis
- Next.js
- React
- Azure
- LangChain
- Docker
- Next.js
- FastAPI
- PostgreSQL
- Redis
- Docker
Highlights
- Khanya: a LangGraph tool-calling stylist with about 15 typed tools
- MongoDB-checkpointed conversation memory and SSE streaming of tool progress and grounded product cards
- Request-scoped Supabase clients with row-level security on every request
- Tenant-scoped agent runtime with durable memory, model routing, typed tools and permission ceilings
- Streaming agent UX with human approval gates, audit events and token budgets
- Installable skills marketplace with automated validation and human publication review
- End-to-end features spanning API, CMS, renderer, email and PDF output
- Next.js dashboards over FastAPI services
- Live delivery updates through logistics and messaging integrations
Infrastructure choices
- Supabase with RLS
- MongoDB checkpoints
- SSE
- PostgreSQL
- Docker-based development and deployment standards
Outcome
A working end-to-end MVP across web and Android: wardrobe management, catalogue discovery, conversational styling, saved looks and human-stylist booking.
A broad working platform with multi-tenant permissions, real-time agent execution, publishing and revision workflows, provider integrations and installable skills, with approval gates, audit events and human review for consequential AI actions.
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