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Fashionly vs Multichoice installer payments vs Joel Transport

The problem, what was built, the stack and the outcome, next to each other.

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In common

  • Shared stack: none in common
  • Order: Joel Transport (Dec 2022 – May 2023) → Fashionly (Apr 2026 – present)

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Fashionly ›

Your style, elevated: an AI stylist that starts with what you own

Multichoice installer payments ›

R5M+ paid to installers in the first six months

Joel Transport ›

Online booking platform on AWS

At a glance

Role
Founder / Lead Engineer
When
Apr 2026 – present
Length
7 mo so far
Status
MVP
Type
AI, Mobile, Web
Role
Integration engineer
When
Delivered
Length
—
Status
Delivered
Type
Platform
Role
Lead Engineer
When
Dec 2022 – May 2023
Length
6 mo
Status
Live
Type
Web, Platform

The problem

Fashion-commerce recommendations usually optimise for another purchase without understanding what the customer already owns.
Integrated the installer management system into Multichoice's payment process so installers are paid accurately and on time.
Centralised the customer journey and operational data, reduced manual hand-offs and set up a documented AWS foundation.

What was built

Fashionly grounds recommendations in the user's wardrobe, builds outfits from existing items and recommends products only where a genuine wardrobe gap exists. Khanya, a LangGraph stylist with about 15 typed tools, handles wardrobe access, catalogue search, saved looks and human-stylist bookings.
—
Led architecture and hands-on engineering for an online booking platform: Python APIs and the AWS deployment architecture, integrated with Paystack, Sage Accounting, Zoho Bigin and Zoho SalesIQ.

Stack

  • Next.js
  • Kotlin
  • Supabase
  • LangGraph
  • MongoDB
  • SSE
  • Payments integration
  • Python
  • AWS
  • Paystack
  • Sage
  • Zoho

Highlights

  • Khanya: a LangGraph tool-calling stylist with about 15 typed tools
  • MongoDB-checkpointed conversation memory and SSE streaming of tool progress and grounded product cards
  • Request-scoped Supabase clients with row-level security on every request
  • Processed over R5 million in installer payments within six months
  • Python APIs and AWS deployment architecture
  • Paystack, Sage Accounting, Zoho Bigin and Zoho SalesIQ integrations

Infrastructure choices

  • Supabase with RLS
  • MongoDB checkpoints
  • SSE
—
  • AWS

Outcome

A working end-to-end MVP across web and Android: wardrobe management, catalogue discovery, conversational styling, saved looks and human-stylist booking.
Over R5 million in installer payments processed within six months.
Centralised the customer journey and key operational data, reduced manual hand-offs and established a documented AWS foundation for future development.