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Pairly vs Joel Transport vs Multichoice installer payments

The problem, what was built, the stack and the outcome, next to each other.

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In common

  • Shared stack: none in common
  • Both kinds of work: Platform
  • Order: Joel Transport (Dec 2022 – May 2023) → Pairly (Jul 2026 – present)

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Pairly ›

An AI-native operating system for founder-led teams

Joel Transport ›

Online booking platform on AWS

Multichoice installer payments ›

R5M+ paid to installers in the first six months

At a glance

Role
Founder / Lead Engineer
When
Jul 2026 – present
Length
4 mo so far
Status
In progress
Type
AI, Web, Platform
Role
Lead Engineer
When
Dec 2022 – May 2023
Length
6 mo
Status
Live
Type
Web, Platform
Role
Integration engineer
When
Delivered
Length
—
Status
Delivered
Type
Platform

The problem

Small teams stitch together disconnected tools for websites, customer communication, content, analytics and operations, while generic AI assistants lack safe access to business context and actions.
Centralised the customer journey and operational data, reduced manual hand-offs and set up a documented AWS foundation.
Integrated the installer management system into Multichoice's payment process so installers are paid accurately and on time.

What was built

Pairly gives each business one governed platform where specialised agents can work across those functions. It combines tenant-scoped AI agents, websites and CMS, CRM and communications, newsletters, analytics, integrations and a skills marketplace.
Led architecture and hands-on engineering for an online booking platform: Python APIs and the AWS deployment architecture, integrated with Paystack, Sage Accounting, Zoho Bigin and Zoho SalesIQ.
—

Stack

  • Python
  • FastAPI
  • PostgreSQL
  • Redis
  • Next.js
  • React
  • Azure
  • LangChain
  • Docker
  • Python
  • AWS
  • Paystack
  • Sage
  • Zoho
  • Payments integration

Highlights

  • Tenant-scoped agent runtime with durable memory, model routing, typed tools and permission ceilings
  • Streaming agent UX with human approval gates, audit events and token budgets
  • Installable skills marketplace with automated validation and human publication review
  • End-to-end features spanning API, CMS, renderer, email and PDF output
  • Python APIs and AWS deployment architecture
  • Paystack, Sage Accounting, Zoho Bigin and Zoho SalesIQ integrations
  • Processed over R5 million in installer payments within six months

Infrastructure choices

  • PostgreSQL
  • AWS
—

Outcome

A broad working platform with multi-tenant permissions, real-time agent execution, publishing and revision workflows, provider integrations and installable skills, with approval gates, audit events and human review for consequential AI actions.
Centralised the customer journey and key operational data, reduced manual hand-offs and established a documented AWS foundation for future development.
Over R5 million in installer payments processed within six months.